19 September 2019 09:16 PM

Tourism minister partakes in World Tourism Forum’s opening session

Friday، 03 May 2019 - 11:00 AM

Tourism Minister Rania el Mashaat on Thursday participated in the opening session of the World Tourism Forum in the Swiss city of Lucerne.

The Ministry of Tourism said in a statement that El Mashaat also took part in a closed session on the role of innovation and digital transformation in the tourism industry.

The session was attended by Karolin Frankenberger, Director of the Institute of Management and Strategy of the University of St. Gallen, Svend Leirvaag, the deputy president of industrial affairs of Amadeus IT Group, Andreas G.Schmid, head of Helvetica Capital and Zurich Airport Corporation, among others.

The minister underscored that the forum focuses on important issues such as technological innovation and digital solutions to enhance competitiveness in the sector of tourism.

She cited data released by the World Economic Forum predicting that travel and tourism will surge by 50% in the coming years all over the world, with the number of travelers expected to reach 1.8 billion by 2030.

She pointed out that her ministry has launched a structural reform program to improve the tourism sector in Egypt through making use of modern technology and adopting sustainable tourism strategies.

The minister spotlighted the regional forum for technological innovation in tourism that the tourism ministry organized in March, noting that the event was the first of its kind to be held in the Middle East.

The 6th World Tourism Forum Lucerne brings together more than 500 international industry leaders, decision makers, investors, ministers, professors, start-ups, young talents and next generation leaders to discuss future challenges. It will offer participants with a very diverse program on the topic «Human Capital in an Age of Disruption» and its main focus will be on innovation, talent and diversity management within the industry.


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