18 October 2017 06:26 PM

Tourism

Thursday، 19 May 2016 09:01 PM

Egypt has all the elements of tourist attraction.  In addition to its charming nature and wonderful climate, Egypt comprises about one-third of the monuments of the world. Furthermore, it is abound by heritage and civilization that are deep-rooted for more than seven thousand years.

First: Diversity of Tourism Product in Egypt

The archaeological, historical, religious and cultural tourism are considered of the most important and oldest types of tourism, in addition to conferences, international exhibitions, safari, yachts, marine, Nile, environmental, therapeutic, sports and rural tourism. This is besides festival tourism and entertainment and cultural activities, as well as “Diving Centers Tourism” that represents a tourism activity that is very popular nowadays.

Historical Tourism

Historical monuments are distributed over a number of regions within the Arab Republic of Egypt.  On top of which, comes the three pyramids: Cheops, Chephren and Menkaure; and Saqqara and Dahshur in Giza Governorate, which includes a series of other pyramids, most famous of which is the Saqqara Step Pyramid.

Alexandria includes:

-           Pompey's Pillar.

-           Ras-as-Saouda Temple.

-            The Catacombs of Kom el- Shouqafa.

-            The  Serapeum.

-           The Ceasareum Temple.

Luxor encompasses a great number of monuments and temples, most important of which are:

-           Karnak Temple.

-           Luxor Temple.

-           Habbo Temple.

-           Valley of the Kings.

-           Valley of the Queens.

-           Al-Medinah Monastery “Deir Al-Medinah”.

-           The Mummification Museum.

In Aswan there are:

-           Great and Small Temples of Abu Simbel.

-           Edfo Temple.

-           Feala Island.

-           Botanical Island.

Beni-Suef comprises:

-           The Medum Archeological area.

-           Al-Ashmunien City.

Al-Fayoum includes:

-           Al-Lahoun Pyramid.

-           Hawara Pyramid.

-           The Obelisk of Senusert.

-           The base of Amenemhat Pyramid.

Al-Minia embraces:

-           Tel- el-Amarna.

-           Tuna el-Gebel.

In Balliana at Sohag there is:

-           Abidous Temple.

In Qena there is:

-            Dandara Temple.

Sinai includes:

-           The Grotto Inscriptions.

-           Serabit al-khadem.

-           Mount Moses.

-           Mount Serbal.

-           Al-Tour Monuments.

-           Hathour Temple.

Al-Wahat Area in the New Valley includes:

-           Temple of Hebes.

-           Tombs of Bagawat.

-           Al-Ghoeta Temple.

-           Ar-Rayan Temple.

-           Az-Zayan Palace.

-           Ad-Dein Palace.

-           Mut.

-           Bashandi.

-           Al-Muzawaqah Tombs.

-           Balat Islamic and pharaonic Village.

-           Deir Al-Hagar Temple.

-           The Islamic Village of Al-Qasr.

-           The Temple of Jupiter.

-           Amun.

-           Al-Khazinah Temple.

-           Gebel Al-Mawta.

-           Temple of Predictions.

-           Baris Oasis where the Temple of Doush lies.

Al-Farafra Oasis encompasses:

-           Al-Farafra Palace.

-           Abi Menqara Palace.

Religious Tourism:

Egypt is rich in Islamic and Coptic monuments. Among the most important Coptic monuments are:

-           The Hanging Church.

-           The Virgin Mary Church.

-            Abu Serga Church.

-            Mar Guirguis Church.

-             St. Mina Church.

-            Mrs. Barbara.

-           The Virgin Mary tree at Zaytoun.

-           Saint mark’s Cathedral at Abbasia and Alexandria.

-           Monastery of St. Antonius.

-            Wadi el- Natrun at Western Desert.

-           Saint Paul.

-           Anba paula.

-            Muharraq Monastery.

-           Anba Hedra.

-           The White Monastery.

-           Saint Catherine Monastry.

-           Marmina el-Agayby Monastery.

Egypt also comprises many Islamic monuments, including a number of mosques such as:

-           Amr Ibn al-‘Aas.

-            Al-Hussein.

-            Sayeda Zainab.

-            Imam al-Shafi'i.

-            Al-Azhar.

-           School and Mosque of Sultan Hassan.

-           Ahmed Ibn Tulun.

-           Al-Hakem bi Amr-Ellah.

-            Mohammad Ali.

-           Al- Rifa’ei.

Among the most famous Islamic Citadels are:

-            Cairo Citadel.

-            Mohammad Ali Citadel.

-            Qaitbay Citadel in Alexandria, among other castles.

Due to the importance of cultural and religious heritage of Egypt, and the revival of what it represents of great history, work started on the revival of the path of the Holy Family by the beginning of the new millennium, in addition to the revival of the path of Aal el-Beit currently.

A Variety of Archaeological Museums

The archaeological museums include the Egyptian civilization heritage throughout various historic ages, most important of which are:

-           The Egyptian Museum.

-           The Museum of Islamic Art.

-           Al-Gawhara Palace.

-            Manial Palace.

-           The Greek Museum.

-            Mahmoud Mokhtar.

-            Fine Arts.

-            Mohamed Mahmoud Khalil.

-            Coptic Egyptian Art in Cairo.

-            Mahmoud Said in Alexandria.

-           Aswan Museum in Aswan.

-            Agricultural Museum.

-            Military Museum inAlamein

-            Nagy Museum.

-            The Railway Museum.

-            Mansoura Museum that lies in Dar Ibn Luqman.

-            Donshway Museum.

-           The Postal Museum.

-           The Museum of wax.

-           The Mummification Museum in the Pharaonic Village.

Safari Tourism

Egypt encompasses vast deserts and mountains that provide fun and adventure for safari tourists. This kind of tourism is available in Saint Catherine Mountain, Mount Moses, Dakhla and Kharga Oases, Ain Sukhna, the Red Sea area, Al-Qoseir and Marsa ‘Alam. This kind of tourism is also available in mountains surrounding  ​​Sharm el-Sheikh and Safaga, which are characterized by chains of mountains overlapping with deserts.  Safari tourists there enjoy watching wildlife animals and migrant birds.

Cave Tourism

A new kind of tourism began to attract big numbers of tourists, namely visiting of mountains and desert caves in Al- Owaynat and Al-Golf Al-Kabir areas in which its walls are adorned with colored drawings of prehistoric man. It also shows some scenes of people and animals that were prevalent in that era. These paintings are comparable to the works of Picasso in their simplicity. Tourists from all over the world continue to arrive to this area that dates back to nearly 7 thousand years, throughout the year.

Therapeutic Tourism:

There are several tourist areas which are characterized by therapeutic tourism in Egypt. They are renowned historical areas such as: Helwan, Ain Es- Sira, Ain Sokhna, Hurghada, Fayoum, Al-Wahat, Aswan, Sinai, and Safaga. The latest lies on the Red Sea coast; it owns all the elements of therapeutic tourism where it is visited by many tourist groups. It gains its reputation from its black sands that have an extraordinary effect in curing some skin diseases. Moreover, it possesses therapeutic tourism infrastructure including service, therapeutic and specialty potentialities, as well as rehabilitation and physiotherapy centers technically and humanly equipped to provide the best medical and therapeutic services.

Golf Tourism

It is a new kind of tourism, and it is an important addition to the Egyptian tourist product that is suitable for the global tourist demands. It addresses tourists of markedly high spending. Egypt offers them the opportunity to practice their favorite sport in very distinguished courses in unique tourist areas as in Luxor, Sharm el-Sheikh and Hurghada. Nowadays, Egypt embraces 15 golf courses, ten of which are called PGA, which have contributed in the choice of Egypt to host the finals of the Italy Championship for Golf that took place in the courses of a tourist village in Ain- Sokhna.

Beach  Tourism

Egypt has stunning beaches on both the Mediterranean and Red Sea.   The Red Sea is characterized by its clear water, colorful coral reefs, rare fish, and varying mountains that extend in a long chain along the sea coast, leaving only a plain for setting up camps. Furthermore, the coasts of Aqaba Gulf have many facilities to practice water sports. Safaga and Hurghada come on top of the Red Sea area for being characterized by their extended charming beaches. Moreover, their warm atmosphere grants them a great chance to receive visitors throughout nine months of the year.  However, the North Coast is distinguished by abundance of tourist villages which extend along its coast, reaching to the city of Alexandria, the bride of the Mediterranean; and the first resort in Egypt.  It is characterized by its plentiful beaches and bays; besides a coastline that extends for 70 km from east of the city to its west.

Nile Tourism:

Tourists  enjoy Nile Cruises along the River Nile; where the traditional path of the Nile cruise ships- at present - is from Aswan to Luxor and vice versa.

On the banks of the Nile, in the dreams trip - as it is called - the tourist enjoys the beauty of the Nile Valley with its natural components of golden sand dunes, green fields and the shining sun of Egypt. The tourist also gets acquainted with the folklore that distinguishes each region the journey stops at. This is in addition to visiting historical and archaeological landmarks of Egypt such as Temples of Kom Ombo, Abu Simbel and Karnak, among others.

Natural Reserves ...  for Amateurs of Eco-tourism:

Egypt has 30 natural Reserves at a total area of 150 000 square kilometers, most famous of which is: Ras Mohammed at South Sinai Governorate. It is characterized by its coral beaches, colorful fish and rare aquatic organisms. It is also considered as homeland for many birds, animals and reptiles. Lake Qarun Reserve is considered one of the oldest natural lakes in the world. Moreover, Wadi Ar-Rayan Reserve at Fayoum governorate includes a great number of rare fossils of whales.  In 2005, the UNESCO has chosen it as the best area in the world heritage of whale skeletons. Furthermore, there is the White Desert Reserve at the New Valley; it is sedimentary formations of limestone. In addition, there is Al- Gulf Al-Kebir southern Al-Owaynat Mountain, and it is considered the largest field for falling meteorites in the world.

Among the other Reserves, there are: 

-           Az-Zaranik

-           The  coastal Ahrash in North Sinai Governorate

-            St. Catherine

-           Nabq

-            Abu Galloum

-           Taba in South Sinai

-           Wadi Al-‘Alaqi in Aswan

-           The Petrified Forest in Maadi

-           Wadi Degla in Cairo

-           Al-Wadi Al-Assiouti in Assiut Governorate

-           Al-Brollos in Kafr el-Sheikh, among others

Yacht Tourism

The Mediterranean area is considered an important center for yacht tourism worldwide, where more than 30,000 Yachts cruise the area annually.  Thus, Egypt focused on encouraging yacht tourism and establishing specialized ports on the beaches of Egypt.

Na’ama Marina is the first of a kind in Na’ama Bay in Sharm El-Sheikh. It was established using the latest technological methods. The project is considered an important step in developing this kind of tourism. This is besides Hurghada Marina, the Mediterranean Marina and As-Sokhna Marina.

New Promising Areas and Tourist Cities

Egypt includes many promising areas which embrace hotels, beaches and tourist resorts that are so special, among the most prominent of these areas are:

Modern Tourist Villages along the North Coast

The North Coast region is characterized by a mild coastal climate that acquires it rare touristic potentialities and makes it a source for a huge national wealth. More than one project has been implemented in the western North Coast, most prominent of which are: tourist villages, which have acquired a special status in tourist attraction such as Marina, Sidi Abdel Rahman, as well as other tourist villages along the northwest coast and Marsa Matrouh.

Sharm el-Sheikh ...  The Greatest Diving Center in the World

Sharm el-Sheikh is a city that lies on the Aqaba Gulf in the south-east of Sinai Peninsula, it is bordered at the north by Nabq Reserve at the south by Ras Mohamed Reserve, and extends on the coastal strip of Aqaba Gulf for 18.5 km long.

The city enjoys unique and diverse environmental and natural potentials which make it one of the most important centers for international and domestic tourist attraction. Furthermore, it is considered an international summer and winter resort that is adored by fans of fishing, swimming and scuba diving. Moreover, it has the greatest diving centers that are equipped with the latest devices. Sharm el-Sheikh has joined an initiative to convert this city into a green one to preserve the environment.

Hurghada ...  Coral Reefs and Rare Aquatics

Hurghada is located 395 km south of Suez. It is characterized by its vernal atmosphere throughout the year. It is also distinguished by the purity of its waters that made it a center of tourist attraction especially for amateurs of water sports. Moreover, this picturesque city provides an opportunity for visitors- through the latest international technological means- to watch coral reefs and rare aquatic life in the depths of the sea.

New Valley Oases ...  Desert Environment and Green Spaces

They are oases located in New Valley Governorate in the Egyptian western desert. This governorate - located 600 km from Cairo – gathers between the desert environment and green spaces along with wells and sulfur springs. This brings it to be one of the most prominent areas of tourist attraction in Egypt, where it is famous for safari, historical and environmental tourism among others.

Rural Tourism:

The Egyptian countryside, with its vast green areas, constitutes more than half of Egypt's area. Therefore, the rural tourism became among the priorities of the Egyptian tourism industry.  Among the most areas that are distinguished with their spacious countryside are: Fayyoum, Sharkia, Beheira and Ismailia among other governorates and villages along the River Nile.

Younes Village on the banks of Lake Qarun has wide celebrity. It is similar to the European countryside in its beauty as it gathers between water, greenery and beauty of the desert and the atmosphere. Fayyoum is also characterized by its orchards where Ein-Es-Sellien is considered the most famous of those areas as you can find trees of mango, apricot, guava, pomegranate and grapes in one orchard. Beni-Saleh area that lies near Ein-Es-Sellien is characterized by pigeons’ towers.

“Zawyet Dahshur” is considered one of the most famous rural villages in Giza Governorate. It is characterized by the cultivation of palm and by the predominance of the genuine rural character.

Unique Astronomical Phenomena Followed by the World

·         The Sun Falls over the Face of Ramses II

Egypt witnesses astronomical phenomena that are followed by the whole world at different times all over the year including: The sun’s falling over the face of Ramses II at Abu Simbel Temple in Aswan.  This scene is repeated on October 22nd and February 22nd.  This phenomenon was discovered in 1874 when the explorer Amelia Eduards and her team monitored it. She recorded it in her book, published in 1899, “Thousand Miles above the Nile”.

·                The Sun Falls over the Holy of Holies at the Temple of Qarun Palace:

Lake Qarun in Fayyoum Governorate witnesses a similar astronomical phenomenon where the sun overheads the Holy of Holies at the Temple of Qarun Palace on the 21st of December every year.

Second: Indicators of the Egyptian Tourism and its Achievements in 2014

The tourism indicators came in 2014 as follows([1]):

- The number of tourists reached 9.9 million (+ 4.3% compared to 2013).

- The number of tourist nights reached 97.3 million (+ 3% compared to 2013).

- Tourism revenues reached $ 7.5 billion (+ 23.6% compared to 2013).

- The average tourist spending rose from $ 72 per night during the first quarter of 2014 to $ 80.1 per night during the third and fourth quarters of the same year.

 

In the Field of Tourism Development:

1. Revenues of the General Authority for Tourism Development reached L.E 827.6 million

2. Two projects in the Red Sea have been introduced at investment costs of L.E 3235, and 12 projects in Ain Sokhna have been introduced at investment costs of L.E 1163425 billion.

3. The success of the Ministry's efforts in the field of sustainable tourism development through the unity of green tourism in:

·         Applying a road map for the implementation of green tourism.

·         Implementation of a number of awareness-raising activities.

·         Restructuring the Green Star program (Green Star Hotel), self-financed at present.

·         Organizing the Green Tourism Conference in Cairo (November 2014), in cooperation with the German Agency for International Cooperation (GIZ) attended by more than 160 participants.

·         Obtaining international recognition of the Global Sustainable Tourism Council (GSTC).

·         11 hotels received the Green Star certificate (despite the difficult economic conditions), bringing their total number to 66 hotels receiving this certificate so far.

·         In collaboration with the United Nations Development Programme (UNDP), 3 projects for effective use of energy in the field of lighting in 3 tourist hotels have been implemented.

·         A new program to support private sector investment in the fields of effective use of energy and new and renewable energy has been designed.

·         Implementing 6 pilot projects in Marsa ‘Alam at a cost of L.E 20 million.

·         Activating cooperation with a company specialized in the field of Lighting Testing in China to design higher specifications in terms of quality of the lighting systems in hotels.

 

The Most Important Marketing Activities to Attract Tourism to Egypt Were:

Marketing Campaigns:

·        Launching “ Wahashtona” campaign directed to the Gulf States (Saudi Arabia - United Arab Emirates - Kuwait) in May 2014 (the result was + 149.4% tourist movement coming from those countries during the period from July to December 2014).

·        Implementing a tactical campaign in European markets to stimulate beach tourism.

·        Producing a film to promote cultural tourism product: “Egypt ... Live the Magic”, and publishing it on the YouTube where the number of viewers in December 2014 reached about 2335707.

Activities of Electronic Marketing:

First: implementing an advertising campaign in cooperation with “Google” on the Internet, and implementing activities for the search engine optimization of the marketing site of the Egyptian General Authority for Tourism. The campaign aims at:

·         Achieving optimum use of marketing technology to reach up to the largest number of tourists and those who want to travel.

·         Focusing on the markets of the United Kingdom, Russia, Germany, Italy, France, Poland, Ukraine, Benelux, Scandinavia and Arab Gulf States

·         Attracting more than a million visit to the Authority’s site: www.egypt.travel, for tourists to be acquainted with places and services. available in Egypt.

Second:  publishing a number of marketing films of various Egyptian tourist products on Egypt channel on the YouTube, where the number of participants reached 15932, and the film viewing reached 7399299.

Participating in Tourism Fairs:

Participation in international tourism fairs reached 22 fairs; and in specialized tourism fairs reached 22 fairs; and in tourism fairs in the Arab countries reached 3 fairs; and in tourism fairs in African countries reached 4 fairs.

Stimulating Regular and Charter Aviation Movement:

·         Stimulating EgyptAir lines from each of Paris, London, Spain and the Netherlands to Luxor.

·         Stimulating EgyptAir Company to the domestic and regional lines to run Cairo / Marsa Matrouh line and Cairo / Marsa Alam line.

·         Stimulating the lines from Jeddah, Riyadh and Kuwait to each of Sharm el-Sheikh and Hurghada.

·         Stimulating theoperation of Georgia / Sharm El Sheikh Air Lines.

·         Continuing to implement the stimulating charter flights program.

·         Furthermore, a new tourist product has been launched on October 21st, 2014, namely “The Holy Family Path". 

 

 

 

 

 

 



[1] Statement of the Minister of Tourism to Al-Ahram Paper on 11/2/2015

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