The Tourism and Antiquities Ministry, represented by the Egyptian General Authority for Tourism Activation, has signed a contract with US advertising company "McCann" to run promotional campaign for the Egyptian tourist destinations abroad.

Previously prepared by a Canadian-British consortium in 2021, the campaign came in the light of the recent global political and health developments, which cast its shadows on the world tourist movement.

The US company is expected to create innovative ideas to promote for the Egyptian tourist sites in different websites and social networks, said President of the Egyptian General Authority for Tourism Activation Amr el Qadi.

The promotional campaign is planned to be launched in the last quarter of 2022, in conjunction with several key events and activities, to be held by the Tourism and Antiquities Ministry, to mark the World tourism Day on September 27, the 200-year anniversary of deciphering the ancient Egyptian hieroglyphs, and the 100th anniversary of discovering King Tutankhamun’s tomb.

The promotional campaign coincides with the international media momentum in light of Egypt's hosting of the 27th Conference of the Parties of the UNFCCC (COP 27) in Sharm el Sheikh in November.

MENA