Egypt’s Participation in the International Tourism Exchange (ITB Berlin)
Tuesday، 07 March 2023 - 12:00 AM
Egypt’s Tourism ministry represented by the General Egyptian Authority for Tourism Promotion participates in the International Tourism Exchange (ITB Berlin), held on 7-9 March 2023 in the German capital.
The ITB Berlin (Internationale Tourismus-Börse Berlin) is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
ITB Berlin, is the foremost business platform for global touristic offers.
With its unique diversity, ITB Berlin covers the entire value-added chain of touristic offers. Orientation is provided by the geographical organization of the 180+ participating countries and regions. In addition, ITB Berlin is divided into separate segments which reflect the most important current topics,
making it easy for visitors to find their way around the trade show’s broad range of products and services.
The ITB is held annually and is considered the most important and largest international tourism gathering with more than 10,000 exhibitors representing more than 180 countries. It has more than 170,000 visitors, including 110,000 professional visitors, as well as 1,000 major investors in the tourism sector, in addition to the media presence from 70 countries and 400 bloggers from 30 countries.
It is the first time that the ITB Berlin has been held in person since the Covid-19, as it has been held virtually since this crisis.
Egypt has participated in the ITB annually since 1971.
The Ministry of Tourism and Antiquities recently hosted a press delegation from Germany on an introductory visit to the Egyptian tourist destination, as Germany ranks on top of the list of countries with the largest number of tourists traveling to Egypt in 2022.
This visit included a number of tourist and archaeological sites in the cities of Sharm el-Sheikh, Dahab, St. Catherine, Luxor, Alexandria and Cairo, as part of the ministry’s efforts to promote the Egyptian tourist destination.
Minister of Tourism and Antiquities Ahmed Issa inaugurated on Tuesday 7/03/2023 the Egyptian pavilion at the world's biggest travel show and convention ITB Berlin.
The minister said the ITB is the largest annual gathering of the global tourism industry and many official government delegations and senior professionals working in the tourism sector globally attend.
He noted that series of meetings will be held during the event, presenting opportunities to communicate with professional partners in the travel and tourism industry in Germany and around the world, adding that the German market is one of the largest for tourism to Egypt.
The minister, accompanied by South Sinai Governor Khaled Fouda and Egyptian Ambassador to Germany Khaled Gamal Abdel Hamid toured the Egyptian pavilion that promoted for some 100 Egyptian hotels and tourist companies.
The Egyptian pavilion also promoted for the Grand Egyptian Museum (GEM), through multiple promotion campaigns, ads and documentaries.
The pavilion hosts 97 exhibitors — EgyptAir, Air Cairo, Nesma Airlines, the Egyptian Federation of Tourist Chambers, 60 hotels and 32 tour operators
The design of the pavilion is inspired by the layout of the Grand Egyptian Museum (GEM) with a model of the Great Staircase with reproductions of statues on it.
The façade of the pavilion is in the form of two large edifices with screens displaying various tourism and promotional films and pictures and the logo of Egypt.
There is also a small theatre with a female harpist against a background of three holographic views of King Tutankhamun’s artefacts.
At the back of the pavilion there is a model of the obelisk that stands at the entrance to the Grand Egyptian Museum, plus six screens displaying ancient Egyptian models and reproductions, and there is a display screen at the top of the back facade to display promotional films.
During the inauguration, the Minister of Tourism and Antiquities Ahmed Issa said the State is facilitating measures before tourists wishing to obtain tourist visas to Egypt, with a view to promoting tourist arrivals from the various world destinations.
The Minister's meetings during his participation in the Berlin Tourist Exchange (ITB).
Minister of Tourism and Antiquities Ahmed Issa met with Eebastian Ebel, Chairman of the Management Board of TUI Germany, Thomas Bösl, President of the Quality Travel Alliance (QTA), Europe’s largest travel and tourism alliance and Ralph Schiller, CEO of the FTI Group and a number of officials and managers of the group, which is one of the largest German companies dealing with the Egyptian tourist destination, and the CEO of Coral Travel and a number of company officials.
The minister reviewed key aspects of Egypt's national strategy for promoting tourism, saying that his ministry is looking forward to increasing the number of tourists visiting Egypt, targeting a 25% to 30% increase.
The minister said the State is facilitating measures before tourists wishing to obtain tourist visas to Egypt, with a view to promoting tourist arrivals from the various world destinations.
He cited the large number of museums and unique archaeological sites in Egypt, in addition to the breath-taking nature and the various tourist attractions the country boasts.
The minister added that a new campaign promoting for Egyptian tourism will kickstart on Wednesday in different languages.