Political en​vironment

·  Egypt is now building its new political structure to fulfill the dreams of all Egyptians who called for change, dignity, freedom of speech and social.

· After the ratification of the new constitution in January 2014 through a public referendum with 98.1% approval rate and the election of a new President in June 2014 through direct elections. The Parliamentary election law; the final prerequisite for holding the elections, was ratified by President Abdel Fattah El-Sisi in December 2014.

New Economy

·The Egyptian Economy's resilience is capable of overcoming its economic challenges as it did in the 2008 financial crisis, and long-term investors will see many opportunities.

·Egypt has started its transformation to a stable, democratic and modern economy, where the dividends of growth and prosperity will be shared by all who participated in its achievement.

·The Egyptian economy's ability to post positive real economic growth rates amid the global economic downturn as well as during the political unrest that prevailed in 2011-2013 indicates how resilient economic activity in Egypt.

A large, Trained, Competitively Priced Labor Force

At about 28 million, Egypt’s labor pool is the largest in the region. For decades, Egypt has had a reputation as a net regional exporter of educated, skilled labor. However, as domestic demand for skilled labor rises, and  the increase of youth searching for job opportunities. a national industrial training program is provided for labors through world-class universities ​​

Large consumer market

Egypt has emerged as a consumer market of significant importance in the region, as witnessed by the arrival of dozens of global brands and the sharp expansion of retail sales in the past two years. This is partly due to the sheer size of Egypt’s population that put it as the most populated country in Africa and the Middle East